Essential Areas To Cover In Your Business Plan

We view hundreds of business plans every year. The business plan must therefore convince us that the company and the management team have the ability to achieve the goals of the company within the specified time.

The business plan should explain the nature of the company’s business, what it wants to achieve and how it is going to do it. The company’s management should prepare the plan and they should set challenging but achievable goals.

The length of the business plan depends on the particular circumstances but, as a general rule, it should be no longer than 25-30 pages. It is important to use plain English, especially if you are explaining technical details. Aim the business plan at non-specialists, emphasising its financial viability.

Avoid jargon and general position statements.